Lookbook

SHAM

ARE YOU A SHAM?

Are you a sham? This is the provocative question of a collection that, by itself, wants to tease. What is really sham? The filtered photos from instagram? The idyllic landscapes videos that invade the reels? What's behind the incredibly white smiles, the perfectly coordinated outfits

showing off the latest trends from the most iconic brands?

Sham, plays with this antagonism of what we are and what we want to look like. It is a collection that celebrates reality, without filters, with strong, impactful colours, contrasted with delicate details that form truly surprising sets, perfect for the Friendly Fire Woman who doesn't use curtains to hide what she is: absolutely eccentric, dynamic, incredible in its fragility and perfect in its imperfections. A collection that marks a strong position, without masks, without fear of showing what it is. An unfiltered, unscripted collection for a season that

promises to be hot, intense and memorable!