Japanese term meaning "the real place".
Go to the workplace and observe what happens in loco. In manufacturing, GEMBA means shop floor.
The GEMBA Collection is an experience that takes us to the root of it all. Of us as creators and creatives and of our art as a product born from hands with wisdom. A journey through the dichotomy between the beautiful and the mechanical, the glamor and chaos of creation, the delicacy of forms and the rigidity of the industrial. It is an ode to the origins, to what defines us.
GEMBA is a surprising, visceral and disruptive collection, which presents the icons of Friendly Fire in a way never seen before, unusual and irresistible, in a mutation that takes us to a world of new trends, new textures and shapes, where femininity continues to be the greatest source of inspiration.
More than a fashionista collection, GEMBA is a diversion collection. Deviation from the conventional. What is already done.
Gemba is to be pure. Real. Original.
Be part of the Friendly Fire world
Enjoy our entire collection of women's footwear that values quality, exclusivity and detail in each product.
100% made in Portugal.
Receive a 10% discount on your next purchase.