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    Our brand

    Friendly Fire

    Born in 2015, under the creative direction of Alexandra Castro and Rute Marques, Friendly Fire is a women's footwear brand Portuguese, which combines disruptive design with savoir faire in order to propose a different product.

    A reflection of the irreverent personality of its creators, Friendly Fire presents non-consensual collections, inspired by the unlikely combination of colors, materials and textures.

    Designed thinking of an independent, sophisticated and who knows what he wants, the brand values ​​quality, exclusivity and detail in each product.

    Friendly Fire Founders

    "A footwear brand that invites women to express their personality."

    Rita Fernandes | CEO

    • Friendly Fire
    • Friendly Fire
    • Friendly Fire

    100% made in Portugal

    Footwear for women who value quality and exclusivity and the detail in each product.

    Designed and manufactured in Guimarães, in a factory with more than 25 years of experience in footwear production, Friendly Fire emerges as a Portuguese brand of luxury women's footwear with the ambition to become a leader in the segment.

    Friendly Fire is represented all over the world in specialty and can be purchased from their online store.