Our brand
Friendly Fire
Born in 2015, under the creative direction of Alexandra Castro and Rute Marques, Friendly Fire is a women's footwear brand Portuguese, which combines disruptive design with savoir faire in order to propose a different product.
A reflection of the irreverent personality of its creators, Friendly Fire presents non-consensual collections, inspired by the unlikely combination of colors, materials and textures.
Designed thinking of an independent, sophisticated and who knows what he wants, the brand values quality, exclusivity and detail in each product.
"A footwear brand that invites women to express their personality."
Rita Fernandes | CEO
100% made in Portugal
Footwear for women who value quality and exclusivity and the detail in each product.
Designed and manufactured in Guimarães, in a factory with more than 25 years of experience in footwear production, Friendly Fire emerges as a Portuguese brand of luxury women's footwear with the ambition to become a leader in the segment.
Friendly Fire is represented all over the world in specialty and can be purchased from their online store.