Eternal Collection

The new collection is a contemplation of the different dimensions of identity construction: how we see ourselves, how others see us and how we want others to see us and the realization that the closer the distance between the three dimensions, the closer we are to to be our true “I”.

In a space where the paradoxes of the ideal of beauty and inner transformation mix, the Friendly Fire woman defies conventions and taboos and builds her conception of beauty, undergoing a metamorphosis, while remaining faithful to her authenticity.

Her new “skin” doesn't define her, doesn't make her frivolous. On the contrary, it makes it strong, affirmative, stimulating.